The Society is pleased to announce our 2020 annual leadership positions. Selected from among our steering committee members, these individuals are helping the day-to-day work of advancing the Society and the field of health communications.

President: Terry Savage

Duties: Assist with the development and implementation of the strategic plan; provide direction and oversight for the annual National Summit for Health Communication, including the event theme and core programming.

About Terry:

Terry also serves as Vice President and Associate Director at Westat. An expert in research-driven communication, Terry is a vice president and associate director at Westat, managing a team that focuses on social marketing, digital/social media, information dissemination, communications research, product and campaign development and implementation, partner/stakeholder engagement, multicultural communications, and website and application development projects. Prior to her role at Westat, she served as vice president at Eagle Design and Management, Low and Associates, and Berns and Kay. She has served on the Society’s steering committee since 2017. Terry holds a Master’s degree in Communication from Johns Hopkins University and in Women’s Studies from George Washington University. She earned her Bachelor’s degree at the University of Virginia.

 

Vice President: Michael Grela

Duties: Provide direction for member services and membership management.

About Michael:

Michael also serves as Senior Vice President, Head of Marketing at Evoke KYNE, a global healthcare communications agency dedicated to helping improve and save lives. He has more than 10 years’ experience working in the partnership and communications field with government, non-profits and corporations across multiple health categories. He is responsible for the oversight and management of key client engagements in the public health and biopharmaceutical space with a focus on corporate social responsibility and patient advocacy. He is also responsible for leading Evoke KYNE’s global brand and marketing strategies including developing and evolving company positioning, branding and messaging, in addition to website, awards and social media content development and management. He works closely with office leads, new business team and HR to develop and execute activities that effectively support and drive new business, retain and recruit top industry talent and drive thought-leadership. Michael has experience working across multiple therapeutic areas including in Ebola, malaria, HIV/AIDS, oncology, hemophilia and tobacco control. He has overseen engagements in the U.S., Africa, and globally, including work with the CDC Foundation, The Bill & Melinda Gates Foundation and the United Nations, among others.

  

Member-at-Large: Shelly Spoeth 

Role: Enhance member services and identify areas for advocacy within the field.

About Shelly:

Shelly Spoeth has spent nearly 25 years in health marketing and communication having tackled issues including HPV vaccine, breast cancer, HIV, heart disease, diabetes, oral health, and tobacco cessation. She is currently the Managing Director, Marketing and Communication, Mission Initiatives at the American Cancer Society where she leads cancer prevention campaigns. Previously, she led the Health + Purpose Practice at Porter Novelli, a global communications firm, where she led the strategy, planning, and integrated marketing of multiple campaigns for the Centers for Disease Control and Prevention (CDC). Shelly spent the first decade of her career working with private sector companies in the pharmaceutical and biotechnology industry while at PR firms including Ketchum, Fleishman-Hillard and Cohn & Wolfe. 

Shelly is a leader in social marketing (using marketing principles to change behavior) and has authored/co-authored multiple articles and presented at dozens of conferences on target audience segmentation, applying social marketing principles to campaign development, and digital strategy and measurement. 

Shelly is a founding member of the planning committee for the National Conference on Health Communication, Marketing and Media and on the steering committee of the Society for Health Communication. Shelly holds a bachelor's degree from the University of Florida and graduated from Omnicom's Executive Management Master's Course in 2018. Also in 2018, she was selected as the PR News Healthcare Communicator of the Year and her team was named the PR News Healthcare Team of the Year.

Shelly lives in Decatur, Georgia, with her husband, two daughters and rescue puppy. On the weekends, she joins a running group and is a proud finisher of two half marathons and three Ragnar Relay Trail races over the past 5 years.